Free Instagram Reels Video Templates with AI Avatars

Start from a vertical template that is already laid out for a phone screen. Write what you want to say, let an AI avatar present it, and export a reel you can upload to Instagram.

Vertical templates picked for Reels

Every template below is built in a 9:16 vertical frame, so nothing needs to be cropped or re-framed before you post. We chose these twelve because they match the kinds of reels small brands and creators actually publish: short product demos, a quick recipe, a place worth visiting, a retro-style story.

The six UGC-style templates (two for beauty, plus shoes and jewelry, home and kitchen, beverages, and sports and outdoors) are set up like a customer talking to the camera about a product. They work well for a product drop or a review-style ad. The lifestyle templates (pizza, coffee, Santorini, cosmetics, flowers, black-and-white film) lean on visuals and a short voiceover, which suits accounts that post food, travel or hobby content.

Beauty 1 (UGC) vertical 9:16 video template preview

Beauty 1 (UGC)

UGC product video · 9:16

Use this template
Beauty 2 (UGC) vertical 9:16 video template preview

Beauty 2 (UGC)

UGC product video · 9:16

Use this template
Shoes & Jewelry 1 (UGC) vertical 9:16 video template preview

Shoes & Jewelry 1 (UGC)

UGC product video · 9:16

Use this template
Home & Kitchen 1 (UGC) vertical 9:16 video template preview

Home & Kitchen 1 (UGC)

UGC product video · 9:16

Use this template
Beverages 1 (UGC) vertical 9:16 video template preview

Beverages 1 (UGC)

UGC product video · 9:16

Use this template
Sports & Outdoors 1 (UGC) vertical 9:16 video template preview

Sports & Outdoors 1 (UGC)

UGC product video · 9:16

Use this template
Making Pizza vertical 9:16 video template preview

Making Pizza

Social video · 9:16

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Your Daily Cup of Coffee vertical 9:16 video template preview

Your Daily Cup of Coffee

Social video · 9:16

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Santorini Tour vertical 9:16 video template preview

Santorini Tour

Social video · 9:16

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Baby Pink Cosmetic vertical 9:16 video template preview

Baby Pink Cosmetic

Commerce · 9:16

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Flower Arrangements vertical 9:16 video template preview

Flower Arrangements

Commerce · 9:16

Use this template
Torn Paper 01 vertical 9:16 video template preview

Torn Paper 01

Social video · 9:16

Use this template

How to make a reel from a template

1. Pick a template

Click "Use this template" on any card. If you are not signed in yet, AI STUDIOS asks you to sign in or create an account first, then opens that template as a new project in the editor.

2. Write your script and choose an avatar

Replace the sample text with your own lines. The avatar presenter reads your script with an AI voice, and you can switch to a different avatar, or to your own custom avatar, without rebuilding the layout. Swap the product photos, colors and captions to match your brand.

3. Export and post

Generate the video and export it. Then upload the file to Instagram as a reel. Because the template is already 9:16, the frame fills the screen the way it does in the editor.

Instagram Reels size and length

Aspect ratio

Instagram accepts reels from 1.91:1 up to 9:16 (Instagram Help Center). Meta recommends 9:16 to avoid cropping or blank space (Meta developer docs). All templates on this page are 9:16.

Resolution

A 9:16 frame at full HD is 1080×1920 pixels. On AI STUDIOS, the Free plan exports in 720p, the Personal plan in 1080p and the Team plan in 4K (pricing).

Length

Instagram lets you make reels up to 20 minutes long, but reels over 3 minutes are not recommended to people who do not follow you (Instagram Help Center, Instagram Creators FAQ). If you want reach beyond your followers, keep it at 3 minutes or less. Free-plan videos on AI STUDIOS can be up to 1 minute; Personal allows up to 30 minutes.

Tips for reels that stop the scroll

  • Open with the point. A reel is judged in the first seconds of scrolling, so move your strongest line, the product name or the result, to the first scene instead of building up to it.
  • Keep text away from the edges. Instagram places the caption, buttons and profile name over the bottom and side of the video, so keep important on-screen text toward the middle of the frame.
  • One idea per reel. If you have three products, make three reels from the same template rather than one long one.
  • Write for sound off and sound on. Many people watch with the sound muted, so keep the key message in the on-screen text as well as in the avatar voiceover.

Related templates and tools

Instagram Reels Templates FAQ

Quick answers about using AI STUDIOS templates for Instagram Reels.

Are these Instagram Reels templates free to use?

Yes. All AI STUDIOS users, including free users, can pick and use any template. The Free plan lets you create up to 3 AI videos, each up to 1 minute long, exported in 720p. Paid plans raise those limits.

What size is an Instagram Reel?

Instagram supports aspect ratios from 1.91:1 to 9:16, and 9:16 is the recommended shape for a full-screen reel. At full HD that is 1080 by 1920 pixels. Every template on this page uses a 9:16 frame.

How long can my reel be?

Instagram lets you make reels up to 20 minutes, but reels over 3 minutes are not recommended to people who do not follow you. On the AI STUDIOS Free plan a video can be up to 1 minute, and the Personal plan allows up to 30 minutes.

Can I use my own avatar or my own face?

Yes. AI STUDIOS templates work with custom avatars. Once you have created a custom avatar, you can put it into any template in place of the built-in presenter, and it reads your script like any other avatar.

Do I need to film anything?

No. The avatar presents your script, so you do not need a camera, microphone or actor. You can still add your own product photos or clips to the template if you have them.

Can I use the same template for YouTube Shorts?

Yes. YouTube treats square or vertical videos up to three minutes long as Shorts, so the same 9:16 export can be uploaded there too. See our YouTube Shorts templates for layouts chosen with Shorts in mind.

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