We now live in an era where anyone can create videos with AI.
Even people who have never made a video before can produce scenes that look like they belong in a movie. They share them on social media with pride and enjoy the excitement of creation.

But at some point, many begin to feel:
“Something is missing.”

The videos may look cool on the surface, but the desire grows to make something deeper and more meaningful. Yet, when they try, it’s not easy. Just as we quickly lose interest in a novel or drama when the story and emotions are shallow, the same applies to video.

This is when a realization occurs: video cannot be completed by sensation alone. Especially in commercials, where a strong message must be delivered in a short amount of time, a logical structure beyond mere visual appeal is essential.

AI-generated videos are no exception. Only when grounded in the logic and theories accumulated by film studies and aesthetics can they truly resonate with consumers. In this article, we will explore two of the five logical principles that are crucial in commercial video production ― Angle of View and Cutaway.

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1. Angle of View: Completing AI Commercials with Logic, Not Just Sensation

In an age where anyone can make videos with AI, stopping at “it looks cool” is not enough. To create persuasive, impactful commercials, logic is required. The Angle of View is not merely a matter of what the camera sees; it shapes cultural sentiment, psychological distance, and consumer perception. This principle applies to both real-world filming and AI-generated content.

What is Angle of View?

The focal length of a lens (in mm) changes not only what is captured in the frame but also how it feels:

Wide Angle (14–24mm): Expansive backgrounds, exaggerated perspective, potential distortion of subjects.
Standard (50mm): Similar to human vision, offering stable and comfortable perception.
Telephoto (100mm+): Blurred backgrounds (separation), strong subject focus, a sense of luxury.

This shows focal lengths and their corresponding angles. For instance, 14mm gives an extremely wide view, while 400mm is extremely narrow. The 50mm lens is considered “standard” because it resembles human sight.

In practice, when producing AI videos, it’s easy to overlook angle of view and simply stitch together generated scenes. But in commercials, angle of view is not just about framing — it defines meaning, emotion, and persuasive structure.

Perceptual Differences by Lens

This demonstrates how focal lengths affect perception:

16/24mm (Wide): Expansive backgrounds, possible subject distortion. Great for energy, space, and presence.
50mm (Standard): Feels natural to the human eye; stable, comfortable, ideal for conveying universal appeal.

100mm (Telephoto): Strong subject isolation, blurred backgrounds, a sense of drama and luxury.

A. Reflecting the Spirit of the Times — Before and After the Smartphone

Angle of view has also marked a cultural shift.

Before Smartphones:
- People used compact cameras for daily life and DSLRs/film cameras for aesthetics.
- Shallow depth of field signaled professionalism and sophistication.
- TV ads in the 2000s favored cinematic “portrait-style” shots with blurred backgrounds.
After Smartphones:
- The rise of smartphone cameras brought an explosion of images and videos.
- With wide-angle lenses (24–27mm) as the default, audiences became used to clear, expansive frames.
- Shallow depth-of-field aesthetics came to feel outdated to younger generations.
- Online/SNS advertising embraced wider angles, often under 35mm.

‍Practical Tip:

For younger audiences (mobile/SNS): wide angles emphasize space, immediacy, and energy.
For older audiences (finance, health, premium goods): standard/telephoto lenses build trust, dignity, and stability.
Even within the same campaign, angles should be adjusted across TV, OOH, and SNS platforms.

B. Psychological Distance

Angle of view also encodes psychological distance:

Telephoto: Large, isolated subject, blurred background → focus, exclusivity, aspiration.
Wide: Smaller subject in broad context → intimacy, everyday familiarity, openness.

Even if the subject size is equalized, the impression differs because of the physical position of the camera:

Shooting from afar (telephoto): conveys aspiration, rarity, goals.
Shooting up close (wide): conveys intimacy, accessibility, familiarity.

In short, angle of view design directly shapes consumer psychology and purchasing decisions.

AI commercials are no different: to resonate, creators must intentionally design psychological distance based on target, product category, and core message.

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2. Cutaway: The Editing Technique That Brings AI Commercials to Life

While AI-based video production has advanced rapidly, it still faces challenges: distorted movements, awkward compositing, or unnatural motion under complex camera shifts. A powerful way to address these limitations is through the Cutaway technique.

What is a Cutaway?

A cutaway is an editing device where one scene transitions to another in order to emphasize meaning or provide context. In films, this may take the form of a flashback to a character’s past during a key moment, or in dramas, a quick insertion of societal imagery to heighten the stakes of a conversation.

In essence, a cutaway complements the present scene, delivering emotion and message intuitively.

Cutaway in Hyundai Sedan Commercials

The images below are from a Hyundai sedan commercial.

The first shot shows a sleek sedan gliding smoothly through the city.
The next cut switches to an overhead shot of countless people crossing at a crosswalk.

This transition does more than highlight the sedan’s driving performance. By showing the rhythm of pedestrians’ lives, the car becomes more than just a vehicle — it becomes part of the pulse of everyday life.

A Sedan That Lives Your Life With You

Through cutaways, the meaning of the sedan expands beyond specifications or design to embody its role in human life.

The crosswalk scene symbolizes:

The diverse routines of countless individuals,
The rhythm of the city shaped by those daily steps,
And the sedan quietly moving alongside it all.

If paired with a line like “A sedan that carries your life, a sedan that reflects you,” the commercial transforms the car from a mere transport tool into a life partner.

Why Cutaways Matter in AI Commercials

Because AI videos often expose subtle visual imperfections, cutaways provide a natural remedy while enhancing the overall storytelling.

Cutaways are valuable because they:

Mask AI’s technical limitations,
Reinforce human-centered emotions,
Evoke unconscious empathy in viewers.

Thus, they are not just an editing choice but a strategic tool to deliver resonance.

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Connecting to AI Studios

With AI Studios’ AI Video Generator, advanced techniques like angles and cutaways are no longer limited to film experts. Anyone can design perspectives and add narrative depth without a camera. AI makes it easy to simulate different views, while cutaways enrich ads with emotion and storytelling. From style to logic, and from logic to creative resonance — this is the new principle of AI commercial video production, led by AI Studio.