The Seoul Metropolitan Government (SMG) is the largest local government in Korea — running a city of nearly 10 million people, managing 25 district offices, and overseeing a network of public agencies spanning transportation, housing, welfare, and beyond. With a workforce of over 10,000 at the main office alone, keeping every employee informed, aligned, and engaged is a genuine organizational challenge. DeepBrain AI Studios became part of the solution.
Text-based announcements and email circulars have limits. In a large public sector organization where policies, programs, and priorities change frequently, getting employees to actually read — and retain — internal communications is an ongoing challenge. Producing video news content the traditional way requires camera crews, presenters, editing resources, and time. By the time a video is ready, the news it carries may already be old.
Seoul City Hall needed a faster, more engaging way to communicate internally — one that could match the pace of modern city administration.
Seoul City Hall adopted DeepBrain AI Studios on a single account plan, building an AI announcer-based internal news content system. Input the news script as text, and an AI announcer delivers it on screen with professional clarity — instantly. No cameras, no presenters, no post-production.
Key policy updates, administrative announcements, event notices, and internal news can all be turned into video content the same day they're needed — and distributed across the organization immediately.
With AI Studios, Seoul City Hall can now produce internal news content at a pace and consistency that traditional methods couldn't match. Employees receive timely updates in a format that's more engaging than a text circular and far faster to produce than a traditional broadcast. Korea's largest metropolitan government is using AI to modernize how it communicates from the inside out.
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