In home shopping, the host is everything. They explain the product, build excitement, and hold the energy of a live broadcast together. But what if the host didn't have to be there in person? Lotte Home Shopping partnered with DeepBrain AI to turn that question into a reality.
Home shopping schedules are relentless. A single host may appear across multiple broadcasts in a single day, and real-world constraints — scheduling conflicts, travel, illness — can always get in the way. Beyond logistics, there was also a creative challenge: how do you keep a live format feeling fresh and surprising for viewers who tune in regularly? A new kind of broadcast experience was needed.
Lotte Home Shopping worked with DeepBrain AI Studios to create a digital version of their host, Choi Yu-na. Using existing footage of her face and movements combined with AI image generation technology, the AI show host can appear on screen and run a broadcast naturally — without the real host being present.
In September 2024, the AI show host made its live debut on a travel product broadcast featuring a Spain and Portugal package tour. To mark the occasion, the real Choi Yu-na appeared alongside her AI counterpart — a moment that generated significant buzz among viewers.
AI Studios powers the experience: input a keyword and the platform automatically generates a themed video. Documents like web links, articles, and reports can also be converted into video content. A custom avatar can even be created using just a webcam or smartphone — no professional equipment required.
The AI show host's live debut exceeded expectations. The side-by-side appearance of the real host and her AI version became a talking point, adding a compelling new dimension to the travel product broadcast. The results proved two things at once: that broadcasts can continue even when the host isn't available, and that AI can be a genuine creative tool for engaging modern audiences.
For DeepBrain AI, this collaboration with Lotte Home Shopping marks the beginning of a broader push to bring AI Human technology across more industries and formats.
Deepbrain AI's video generator and conversational AI technology aim to bridge the gap between the advantages of human interaction and digital convenience.
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