Incheon is one of Korea's busiest international gateways. And right next to it sits Hyundai Premium Outlets Songdo — a shopping destination that sees a steady stream of visitors from around the world. For many of them, the biggest friction wasn't finding products. It was the language barrier. Hyundai partnered with DeepBrain AI to remove that barrier entirely.
Songdo Outlet's proximity to Incheon's major transportation hub means international visitors make up a significant share of daily foot traffic. But without multilingual support, those customers were left navigating on their own — unable to quickly find brand locations, understand promotions, or get help with tax refunds and parking. Real-time, personalized guidance in the customer's language wasn't a nice-to-have. It was essential.
DeepBrain AI deployed an AI Human capable of communicating in English, Chinese, and Japanese — covering the core languages of Hyundai Songdo's international visitor base. Customers can ask about store locations, ongoing promotions, tax refund procedures, and parking information, and receive accurate, real-time responses.
To make the service as accessible as possible, QR codes were placed strategically throughout the outlet in areas with the highest foot traffic. A quick scan on any smartphone connects visitors instantly to the AI Human — no app download, no waiting, no language barrier.
The experience goes beyond simple Q&A. Responses are delivered via voice, text, and image, and the AI provides personalized brand recommendations based on individual preferences — creating a shopping experience that feels tailored rather than transactional.
Since deploying the AI Human, Hyundai Premium Outlets Songdo has been able to serve international shoppers in a way that simply wasn't possible before. Customers who might have left without finding what they were looking for now have a multilingual guide available at any moment — on their phone, in their language.
For a destination built around premium experience, the AI Human isn't just a support tool. It's part of the experience itself.
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