55 AI Trainers, 5 Accounts, One Smarter Training System — Great Eastern Takaful's AI Studios Story

Great Eastern Takaful Berhad is one of Malaysia's leading Islamic insurance providers, offering Shariah-compliant Family and General Takaful products to a growing customer base across Southeast Asia. Backed by Great Eastern Holdings and OCBC Group, the company is expanding rapidly in one of the world's fastest-growing ethical finance markets. To keep pace with that growth, Great Eastern Takaful turned to DeepBrain AI Studios — building a training system powered by 55 custom avatars and 5 dedicated accounts.

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The Challenge: Consistent Training Across a Specialized Industry

Takaful insurance operates under a fundamentally different framework from conventional insurance — one grounded in Shariah principles, mutual assistance, and the prohibition of riba. Every employee, from sales agents and underwriters to customer service and compliance teams, needs to understand these principles accurately and apply them consistently. As Great Eastern Takaful expands its digital platform and launches new products, keeping training content current and consistent across all functions has become increasingly complex.

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The Solution: 55 Custom Avatars, Built for Every Role

Great Eastern Takaful adopted DeepBrain AI Studios with 5 user accounts and 55 custom avatars — each designed to serve a specific training purpose across different departments and roles. With an annual production capacity of 600 minutes of video content, the system covers Takaful product training, Shariah compliance guidance, sales process education, and new employee onboarding.

Input the script as text, and the custom avatar delivers it with natural expression and movement — instantly. Content can be updated without re-recording, allowing the training team to respond immediately to regulatory changes, product updates, or new compliance requirements. With 5 independent accounts, each department manages its own content production — creating a distributed training operation that scales with the organization.

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The Result: 55 AI Trainers, One Consistent Standard

Since adopting AI Studios, Great Eastern Takaful has been able to deliver department-specific, role-appropriate training at consistent quality — across the entire organization. 55 custom avatars serve as dedicated AI trainers for each function, ensuring that every employee receives accurate, up-to-date guidance on Takaful products and Shariah principles. A company built on ethical finance is now using AI to set an ethical standard in how its people learn.

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