In June 2026, a new face appeared on TV Chosun's morning news program "News Parade." Its name: AION. But this presenter isn't a real anchor or reporter. AION is a purely virtual character, designed and built from the ground up to host a broadcast.
Introduced by DeepBrain AI in partnership with TV Chosun, AION appears every morning to deliver the latest AI technology and industry trends to viewers. Rather than simply reading a script, AION functions as a digital broadcast presenter driving its own segment.
Kim Ki-jung, deputy editor at TV Chosun's News Parade desk, explained the origin of the project: "The idea to try a segment with a virtual AI anchor came from the company first. Since we were doing it anyway, and AI technology had advanced so much, we decided to build a system where AI could handle everything — planning meetings, reporting, scripting, and broadcasting." This wasn't a reaction to a specific crisis, but a proactive experiment based on how far AI technology had matured.
Behind that decision was also a pain point common across the broadcasting industry. News and industry trends change by the hour, but keeping up traditionally meant repeated rounds of camera and technical setup, wardrobe, makeup, and editing — all requiring significant time and staff. Broadcasters needed a way to produce repetitive content quickly, without being constrained by time or location.
That's why AION was designed to go further than existing AI anchors or weather presenters, who mostly just read a script. AION handles the full pipeline: selecting news items, reporting, writing scripts, producing video, and hosting.
Most AI anchors and announcers that have appeared on air so far were modeled after real people — trained on an actual person's face and voice to stand in when that person isn't available.
AION marks a clear departure. Rather than replicating a real person, it's an entirely new character built from scratch to host broadcasts. It shows AI human technology evolving from "a tool that substitutes for someone" into "an entity that creates its own content."
Keeping pace with rapidly shifting news and industry trends demands efficient content production. AI humans can produce content without the constraints of time or place, making them a key technology supporting broadcasters' digital transformation.
DeepBrain AI CEO Jang Se-young commented on the case:
"Until now, AI human technology has focused on recreating real people. Now, it has advanced to the stage where entirely virtual characters can host broadcasts. This TV Chosun AI reporter case is a meaningful example showing that AI humans can establish themselves as a new production method in the broadcasting industry."
DeepBrain AI plans to combine AI human technology with generative AI and AI agents to further expand automation in broadcast content production. The company is advancing its technology so AI can serve as a genuine production partner across news production, information delivery, and content curation.
Through its AI human generation platform 'AI Studios,' DeepBrain AI is expanding its AI human services across broadcasting, finance, education, and the public sector. TV Chosun's AION is one scene in that expansion — a milestone in AI's journey to becoming a true partner in broadcast content production.
Sources: Venturesquare - "The Era of AI Hosting the News"… DeepBrain AI Supplies Virtual Reporter 'Aion' to TV Chosun, Journalists Association of Korea - AI Selecting Items, Writing Scripts? What Do You Think of the 'AI Reporter'
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