AI-powered video generators have become essential tools for businesses, educators, and content creators who need to produce engaging videos quickly and without traditional production overhead. Among these solutions, Synthesia and AI Studios stand out as two of the most popular options. Both are avatar-led video generators, meaning they use realistic digital avatars to deliver scripts and messages naturally. However, despite their shared category, they target different types of users and offer unique advantages.
This blog will help break down the differences by feature area so you can decide which platform fits your needs best.
Pricing and Plans
Synthesia is geared toward enterprise users, and its pricing reflects that. Plans are billed annually and offer a limited number of video minutes per year unless you are on the Enterprise plan.
- Free: 36 minutes/year (3 minutes per month)
- Starter: $18/month (billed annually) for 120 minutes/year
- Creator: $64/month (billed annually) for 360 minutes/year
- Enterprise: Custom pricing and unlimited video minutes
AI Studios, in contrast, offers more flexibility and affordability with unlimited video creation on paid plans and monthly billing options.
- Free: 3 videos/month (up to 3 minutes each)
- Personal: $24/month for unlimited videos up to 30 minutes each
- Team: $55/month per seat for unlimited videos up to 30 minutes each
- Enterprise: Custom pricing
Summary: AI Studios is generally more accessible to creators, educators, and small teams due to unlimited video creation, lower-cost monthly plans, and less commitment required to subscribe compared to Synthesia, which bills annually and limits video output.
Collaboration and Workflow
Synthesia was built with teams in mind, especially enterprise users. It offers robust collaboration features to help teams create, review, and manage video content across departments. Teams can even edit and create videos together in real time, which makes it easy to coordinate projects and streamline production. However, Synthesia is not particularly designed for non-business use cases or casual videos like for social media.
AI Studios includes more basic team features but focuses on providing creators and small teams with a wide range of video-making tools that are available even on lower plans. These include AI dubbing available on all plans and features like Video Highlight and AI Image and Video Generators. While AI Studios does not support real-time collaborative editing, it does offer a shared workspace that allows team members to organize, share, and access video projects all in one platform.
Summary: Synthesia is better suited for large organizations needing team collaboration and content oversight, but it is less ideal for non-business users. AI Studios prioritizes flexibility and speed for individual creators and small teams.
Stock and Custom Avatars
Synthesia offers a large stock avatar library, but many premium avatars are locked behind enterprise plans. Custom avatars are available, but options are a bit more limited. These avatars are ideal for brands and businesses seeking polished, standardized video production.
AI Studios, by comparison, makes avatars more accessible across its plans. All ready-to-use stock avatars are available from the Team plan upwards, while custom avatars can be created through multiple methods:
- Photo Avatars: Generate avatars from a single photo for easy personalization.
- Video Avatars: Upload short video clips to create more dynamic and personal avatars.
- Enterprise Custom Avatars: Brands can request production-grade avatars exclusive to their accounts and approved team members.
Summary: Synthesia emphasizes polished, brand-consistent avatars for enterprise needs. AI Studios offers flexible, creative options that are more accessible to individuals and small teams.
AI Dubbing and Multilingual Support
AI dubbing allows creators to translate and synchronize voiceovers in various languages, removing the need for manual voice actors and speeding up video localization.
AI Studios provides a comprehensive AI dubbing feature ideal for global content creation:
- Supports dubbing in over 30 languages.
- Uses voice cloning and advanced lip-syncing for natural delivery.
- Offers a Proofread Tool for refining translated scripts.
- Accepts subtitle files (SRT/ASS) for accuracy and timing.
- Available across all paid plans, making it accessible to all users.
Synthesia also supports AI dubbing, but with a more enterprise focus:
- Supports dubbing in over 30 languages.
- Delivers natural voice and lip-sync with avatars.
- Integrated directly into avatar creation for seamless multilingual videos.
- Available starting from the Starter plan, with dubbing minutes deducted from total video usage.
Summary: AI Studios offers a more flexible, accessible dubbing solution with wider language support and customization, ideal for creators and small teams. Synthesia, while strong, is more limited in languages and primarily geared toward enterprise video consistency.
Final Thoughts
Both Synthesia and AI Studios are powerful platforms, but they clearly cater to different user needs.
Synthesia is purpose-built for enterprise and business use. Its strengths lie in team collaboration, brand consistency, and streamlined video production for corporate communications, training, and internal documentation. However, its higher price point, annual billing, and feature gating make it less accessible and less suited for non-business users such as social media creators or educators seeking casual or highly creative video generation.
AI Studios offers a more versatile solution. While it remains fantastic for company and enterprise use cases—thanks to features like enterprise-exclusive avatars, advanced dubbing, and collaborative workspaces—it also opens its platform to individuals, educators, marketers, and smaller teams. AI Studios' accessible pricing, flexible avatar creation, and robust AI features make it well-suited for creators who need both scale and creativity without being locked into an enterprise-centric model.
